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INSIDIOUS - neon indigo

from $16.00
SIZE:

Blue took over the purple department.

INSIDIOUS is a fully saturated blurple with the strongest blue base in our entire purple lineup. Deep, electric, and aggressively cool-toned, it delivers a vivid violet-blue result without drifting overly pink or magenta.

Technically, the formula is built with neon pigments, but the heavy blue saturation suppresses their UV fluorescence. The glow is still buried in the chemistry, the blue just swallows the spotlight.

Best on pre-lightened hair for maximum intensity. Results will appear deeper and more dimensional on darker starting levels.

Blue took over the purple department.

INSIDIOUS is a fully saturated blurple with the strongest blue base in our entire purple lineup. Deep, electric, and aggressively cool-toned, it delivers a vivid violet-blue result without drifting overly pink or magenta.

Technically, the formula is built with neon pigments, but the heavy blue saturation suppresses their UV fluorescence. The glow is still buried in the chemistry, the blue just swallows the spotlight.

Best on pre-lightened hair for maximum intensity. Results will appear deeper and more dimensional on darker starting levels.

Vegan & cruelty free

gluten/ fragrance/ silicone/ ammonia/ sulfate/ paraben/ PPD free

AVAILABLE IN:

BIG DADDY 8.5 oz

LIL DADDY 6 oz

  • Use this semipermanent color exactly how you would any other direct dye.

    Apply to clean, dry, prelightened hair for best longevity and saturation.

    Process for 20-45 minutes at room temperature

    Rinse thoroughly with cool high pressure water.

    Shampoo lightly to avoid bleeding but not necessary.

  • WATER, BEHENTRIMONIUM CHLORIDE, CETEARYL ALCOHOL, GLYCERIN, ALOE BARBADENSIS LEAF JUICE, MICA, CITRIC ACID, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE.

    PIGMENTS USED IN THIS COLOR:

    BASIC VIOLET 16, BASIC BLUE 9

  • Avoid contact with eyes.

    Always perform a patch test; even though all the ingredients are considered safe, there’s always a chance you could have an allergic reaction.

    Don’t be a silly dummy and use for dyeing lashes or eyebrows.