PARADOX neon purple
Bright enough to break reality. Bold enough to make it yours.
NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!
PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.
Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.
Reality is optional. Impact is not.
Bright enough to break reality. Bold enough to make it yours.
NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!
PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.
Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.
Reality is optional. Impact is not.
Bright enough to break reality. Bold enough to make it yours.
NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!
PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.
Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.
Reality is optional. Impact is not.
Vegan, cruelty free, gluten free, fragrance free, ammonia free, sulfate, paraben, and PPD free
AVAILABLE IN:
BIG DADDY 8.5 oz
LIL DADDY 6 oz
BABY DADDY 2.5 oz
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Use this semipermanent color exactly how you would any other direct dye.
Apply to clean, dry, prelightened hair for best longevity and saturation.
Process for 20-45 minutes at room temperature
Rinse thoroughly with cool high pressure water.
Shampoo lightly to avoid bleeding but not necessary.
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WATER, CETEARYL ALCOHOL, PEG-40 CASTOR OIL, PROPYLENE GLYCOL, STEARALKONIUM CHLORIDE, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERIN, ALOE BARBADENSIS LEAF JUICE, CITRIC ACID, MICA, PHENOXYETHANOL, CAPRYLYL GLYCOL,
MAY CONTAIN:
BASIC BLUE 9, BASIC VIOLET 10, BASIC YELLOW 40, BASIC RED 51, BASIC VIOLET 2
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Avoid contact with eyes. Always perform a patch test; even though all the ingredients are considered safe, there’s always a chance you could have an allergic reaction. Don’t be a silly dummy and use for dyeing lashes or eyebrows.