PARADOX - neon purple

from $11.00

Bright enough to break reality. Bold enough to make it yours.

NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!

PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.

Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.

Reality is optional. Impact is not.

SIZE:

Bright enough to break reality. Bold enough to make it yours.

NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!

PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.

Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.

Reality is optional. Impact is not.

Vegan & cruelty free

gluten/ fragrance/ silicone/ ammonia/ sulfate/ paraben/ PPD free

AVAILABLE IN:

BIG DADDY 8.5 oz

LIL DADDY 6 oz

  • Use this semipermanent color exactly how you would any other direct dye.

    Apply to clean, dry, prelightened hair for best longevity and saturation.

    Process for 20-45 minutes at room temperature

    Rinse thoroughly with cool high pressure water.

    Shampoo lightly to avoid bleeding but not necessary.

  • WATER, BEHENTRIMONIUM CHLORIDE, CETEARYL ALCOHOL, GLYCERIN, ALOE BARBADENSIS LEAF JUICE, MICA, CITRIC ACID, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE.

    PIGMENTS USED IN THIS COLOR:

    BASIC VIOLET 16, BASIC BLUE 9, BASIC RED 14

  • Avoid contact with eyes.

    Always perform a patch test; even though all the ingredients are considered safe, there’s always a chance you could have an allergic reaction.

    Don’t be a silly dummy and use for dyeing lashes or eyebrows.

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