paradox.png
PARADOX PIGMENT CARD.png
paradox.png
PARADOX PIGMENT CARD.png

PARADOX - neon purple

from $16.00
SIZE:

Bright enough to break reality. Bold enough to make it yours.

NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!

PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.

Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.

Reality is optional. Impact is not.

Bright enough to break reality. Bold enough to make it yours.

NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!

PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.

Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.

Reality is optional. Impact is not.

Vegan & cruelty free

gluten/ fragrance/ silicone/ ammonia/ sulfate/ paraben/ PPD free

AVAILABLE IN:

BIG DADDY 8.5 oz

LIL DADDY 6 oz

  • Use this semipermanent color exactly how you would any other direct dye.

    Apply to clean, dry, prelightened hair for best longevity and saturation.

    Process for 20-45 minutes at room temperature

    Rinse thoroughly with cool high pressure water.

    Shampoo lightly to avoid bleeding but not necessary.

  • WATER, BEHENTRIMONIUM CHLORIDE, CETEARYL ALCOHOL, GLYCERIN, ALOE BARBADENSIS LEAF JUICE, MICA, CITRIC ACID, DIAZOLIDINYL UREA, IODOPROPYNYL BUTYLCARBAMATE.

    PIGMENTS USED IN THIS COLOR:

    BASIC VIOLET 16, BASIC BLUE 9, BASIC RED 14

  • Avoid contact with eyes.

    Always perform a patch test; even though all the ingredients are considered safe, there’s always a chance you could have an allergic reaction.

    Don’t be a silly dummy and use for dyeing lashes or eyebrows.