Unleash the depths with KRAKEN INKY BLACK
NEW UPGRADED FORMULA:
ZERO BLEED WHEN RINSING!
This black semipermanent hair color is infused with a sinister purple undertone. KRAKEN is unlike any other black semi you’ve tried before; Do you dare to awaken the monster within?
Industrial Strength. Icon Behavior.
created in collaboration with @RianDeveerBeauty
Forged in feedback and baptized in static. METALHEAD is a true neutral smoky gray with a ghost of blue humming beneath the surface, like wet concrete cooling after rain, steel left out overnight, or the metallic haze that lingers in a garage full of amplifiers and ozone.
It’s the color of iron shavings, chrome reflections, and city rain pooling in potholes. Not quite silver, not quite black, just pure industrial attitude, slick and heavy as freshly poured metal.
Built for the ones who don’t flinch at noise or shine.
METALHEAD doesn’t shimmer, it resonates.
Mercury’s in retrograde. Your hair doesn’t have to be.
Meet SILVER VICE, a pearly pastel silver with a violet chrome undertone that’s impossible to ignore. Created in collaboration with @tawni.cosmo, this shade delivers a luminous, futuristic vibe that looks expensive without trying. It melts onto the hair like liquid light, leaving behind an icy, high-shine finish built to turn heads.
For best results, apply to levels 9–10+ to unlock its full prismatic dimension.
DADDY HACK:
Use SILVER VICE as a blonde toner post lightening to naturalize warmth or use it as a base for creating your own neutralized and icy pastels.
Silver Vice isn’t subtle. It’s power, bottled.
Turn down the volume without losing the edge with GHOST CLEAR/PASTELIZER
Perfect for softening any chromaDADDY color to create sheer, customized shades.
Use it as a base for chromaDADDY pigment juices or to turn saturated hues into ethereal, haunting tones.