RAVAGE - venous red
from $16.00

Dive deep into the bloodstream with RAVAGE, a rich, veinous red that pulses with quiet fury. This is not candy-apple crimson or cartoon firetruck red. It’s darker. Colder. More calculated. Think dried roses, bruised cherries, oxidized velvet, and revenge served at body temperature.

RAVAGE was built to sink deep into level 7+ hair with dense, lingering saturation that stains the hair with a cool blood-wine undertone instead of screaming neon warmth. Moody, decadent, and just unhinged enough to become a personality trait.

Cool. Calculated. Carnal.

Paint it on like you mean it.

DADDY SAYS DON’T:
Yes, this one bleeds too. You willingly picked a hyper-saturated direct dye red and then invited Basic Red 51 into your home. Respectfully, what did you think was going to happen? Cold water. Dark towels. Color-safe shampoo. Maybe don’t lean your freshly dyed head against anything you emotionally can’t afford to ruin. Skill issues will not be forgiven.

CARNAGE - arterial red
from $16.00

A vicious arterial red built for maximum impact. CARNAGE floods the hair with dense, blood-rich saturation that grabs hard and refuses to let go. This isn’t a soft cherry tint or a watered-down “red velvet” situation. It’s fresh-pumped panic button red with enough intensity to make every other red in your collection look underfed.

Built with aggressive direct dyes for extreme vibrancy, shine, and longevity. Expect rich saturation, high color payoff, and the kind of red that clings to the hair like it pays rent there.

DADDY SAYS DON’T:
Yes, it bleeds. It’s a hyper-saturated direct dye red containing Basic Red 51, not enchanted windshield washer fluid. Use cold water, color-safe products, and maybe don’t rawdog this onto white pillowcases, porcelain grout, or your situationship’s mom’s guest towels. Skill issue behavior will be reflected in the results.

RITUAL - neon red
from $16.00

Summon the supernatural with RITUAL UV RED

This bewitching shade isn't just a color; it's a dark incantation for those who dare to embrace the eerie and the unknown. Under blacklight, your hair will transform into a pulsating aura, glowing with an otherworldly intensity.

Let RITUAL UV RED be the secret to your haunted allure, a forbidden hue that captures the essence of midnight rituals and moonlit ceremonies. Embrace the dark magic, and let your hair become the beacon of the night.