Unleash the darkness within with INSIDIOUS UV INDIGO
A hauntingly deep blurple shade that glows under UV light, revealing an eerie, electric aura. Step into the shadows and let your hair tell a story of unsettling beauty.
Step into the shadows of TWILIGHT UV PASTEL PERIWINKLE
A ghostly cool toned pastel that shimmers at any hour. Under UV light, it comes alive—a mesmerizing, otherworldly glow that keeps the fun going long after dark. Dare to wear the twilight, where the ordinary fades away.
ChromaDADDY pastels are next level saturated, but work best on hair that has been pre-lightenened to a level 9/10
Locked-in amethyst with a cold chrome bite
A soft, smoked-out amethyst that lives in the space between violet and silver. iridESSENCE delivers sheer, even coverage with a cool-toned, silvery base that keeps the color airy, diffused, and intentional.
The tone stays exactly where it’s supposed to now. No shifting, no surprise undertones. Just a stable, balanced amethyst that holds its cool, smoky identity from application to dry down.
Think violet haze over polished chrome. Subtle, dimensional, and quietly unhinged in the best way.
Formulated for controlled saturation, seamless blending, and predictable results on prelightened level 9/10 hair.
Collab with @naomitrotto_hairartist
THIS IS CONQUEST
VANQUISH is a true neon violet built on a magenta backbone with controlled blue depth. It sits perfectly between pink and blue without tipping too far in either direction, giving you a balanced, high-impact violet that stays intentional.
Under UV light it glows, but let’s be honest about the science.
Purples and violets never scream under blacklight the way yellows, greens, and oranges do. The glow is there. It’s real. It’s vibrant. It’s just not radioactive chartreuse energy.
What VANQUISH delivers instead is rich, dimensional neon violet that holds its tone in daylight and still activates under UV without washing out or shifting weird.
Strong. Balanced. Deliberate.
Dive into the cosmic allure of Nebula UV Pastel Lavender
This electrifying blend of deep space mystery and soft lavender elegance creates a vibrant, attention-grabbing hue.
Perfect for those who dare to stand out, it transforms hair into a celestial masterpiece, each strand a star in your own personal galaxy. Embrace the neon glow and let your hair shine like the stars.
ChromaDADDY pastels are next level saturated, but work best on hair that has been pre-lightenened to a level 9/10
Bright enough to break reality. Bold enough to make it yours.
NEW UPGRADED FORMULA! Better color payoff, consistent pigment delivery, and fades on tone!
PARADOX twists the rules with a hyper-saturated neon purple that doesn’t behave like anything you’ve seen before. Glowing under blacklight and hitting with a rich magenta-based intensity in normal light, this updated formula stays true to its cult-favorite roots, but with sharper consistency, deeper payoff, and smoother saturation from root to end.
Designed to grip even level 7 bases and detonate on level 9+, PARADOX is the color for those who don’t just bend the spectrum, they snap it in half.
Reality is optional. Impact is not.